Real Estate Trends

/Real Estate Trends

5-Minute Real Estate Resolutions for Power Agents

By |2017-03-16T09:26:26+00:00December 28th, 2016|Categories: Luxury Real Estate Marketing, Real Estate Branding, Real Estate Trends|

As we bid adieu to 2016, it's time to consider both personal and professional goals for the New Year. As an agent, you are constantly looking for new ways to revolutionize and grow your business while increasing productivity. This year, try any (or all) of these 5-minute weekly resolutions to ensure your success continues to [...]

Real Estate Tips: Holiday Marketing Campaigns

By |2016-12-12T15:27:12+00:00November 17th, 2016|Categories: Real Estate Branding, Real Estate Farming & Prospecting, Real Estate Trends|

Christmas and Hanukkah are just around the corner! It's not only a time for sharing thanks and gift giving—it's also an opportune time for getting your real estate brand out there. Here are a couple of real estate tips that you can use the holidays for your marketing.   In the spirit of giving—send your [...]

Real Estate Tips: Home Staging

By |2016-09-29T11:47:28+00:00September 21st, 2016|Categories: Open House Ideas, Real Estate Trends, Working With Sellers|

So you have a great listing but it could use a little something extra to make it pop for your upcoming open house. Maybe the living room needs a little feng shui, the kitchen cabinets need a touch up or listing has no furniture. In this case, try home staging. It's an excellent way to [...]

Lifestyle Videos: The New Luxury Real Estate Trend

By |2017-07-13T14:58:41+00:00May 24th, 2016|Categories: Luxury Real Estate Marketing, Real Estate Trends|

Having great videos and photography for your digital marketing has become mandatory in the real estate industry. To stand above the crowd, some agents are hiring professional videographers to produce "lifestyle videos," a popular luxury real estate trend. Here's an example from video production company, One Market Media. The video features actors utilizing all of the [...]

Real Estate Tips: Luxury Real Estate Photography

By |2017-03-16T09:28:03+00:00March 30th, 2016|Categories: Luxury Real Estate Marketing, Real Estate Branding, Real Estate Trends, Working With Buyers, Working With Sellers|

In the high end real estate market, image defines luxury. That’s why having the best real estate photography and video for your listing’s digital and print marketing is integral to getting those interest calls. If your home’s images are poor quality, potential buyers will pass over it--let alone believe it’s a luxury listing. Getting high [...]

Cultivating an Upscale Real Estate Brand on Facebook

By |2016-11-07T16:59:58+00:00February 22nd, 2016|Categories: Luxury Real Estate Marketing, Real Estate Branding, Real Estate Trends|

Does luxury real estate marketing work on Facebook, or is it just a PR nightmare waiting to happen? If it works, what smart moves can agents and agencies make, while preserving the lustre of their real estate brands? Upscale real estate marketing on Facebook? On the surface Facebook’s core user demographics appear to be at odds with [...]

Real Estate Marketing on Social Media: The Best Times to Post

By |2016-11-07T16:59:58+00:00February 18th, 2016|Categories: Luxury Real Estate Marketing, Real Estate Branding, Real Estate Trends|

As you may have suspected, real estate marketing on social media isn't as easy as you thought it might be. Not only do you have to find quality content to post frequently, you have to be aware of the best TIME to post. This already might sound complicated but this infographic from Business Insider breaks down the [...]

Oscars Edition: Our Top 5 Real Estate Hollywood Characters

By |2016-11-07T16:59:58+00:00February 16th, 2016|Categories: Real Estate Trends|

In the spirit of the Oscars, we put together a list of our favorite real estate Hollywood characters. All too often real estate pros are portrayed as opportunistic, dimwitted or even downright evil (remember Lex Luthor's dastardly plan for California?) . We like the following list of fictional realtors for their realistic character traits or because they make [...]

Vehicle Branding for Real Estate: Tacky or Tactical?

By |2017-03-16T09:28:46+00:00February 15th, 2016|Categories: Luxury Real Estate Marketing, Real Estate Branding, Real Estate Trends|

Love it or hate it; real estate companies are using vehicle branding as a marketing tool. Could turning your rides into mobile marketing machines be a high ROI move that you’ve already waited too long to make? Or is it a cheesy self-sabotaging pun best left in the dust? 6 types of auto enabled branding for [...]

Drone Photography Trends for Real Estate Marketing

By |2016-11-07T16:59:59+00:00February 10th, 2016|Categories: Luxury Real Estate Marketing, Real Estate Branding, Real Estate Trends|

Luxury real estate can be very competitive in major cities especially with the low inventory we're facing this year. We find that this article from Digital Journal by Ocean Malandra has fascinating insight on how drone photography is helping agents win the luxury real estate marketing game. Digital Journal caught up with drone photographer Douglas [...]